Partner Materials

Why Take Action?

Farmers’ freedom to operate is being threatened by the increase and spread of herbicide-resistant weeds. The consequences include short and long-term economic challenges, decreasing land values, the uncertain regulatory pathway to access crop protection tools, crop losses and other challenges.

What is Take Action?

Take Action is a farmer-focused education platform designed to help farmers manage herbicide resistance.  The goal is to encourage farmers to adopt weed management practices that lessen the impacts of herbicide-resistant weeds and preserve current and future herbicide technology.

How did it begin?

Take Action started with industry-wide collaborative discussions about the growing threat of herbicide resistant weeds. Parties included representatives from major ag chemical companies, land-grant university weed scientists and soy, corn, cotton, sorghum and wheat commodity groups. The group agreed to focus education on four pillars of information, including:

  • Weed biology;
  • Cultural practices;
  • Herbicides; and
  • Economics.

Though much of the initial work has been driven by the soy checkoff and university weed scientists, the intent is, and always has been, for many partners to use the Take Action education platform.

Why should your organization be a partner in the Take Action education effort?

Take Action is a commodity and company agnostic educational platform that focuses solely on informing farmers about how and why they need to manage herbicide resistance. A focused, industry-wide effort using common language can increase the frequency and reception of the message. We have great strides to make in changing farmers’ behavior, and working together can make a stronger impact.

What are some of the ways your organization can be a Take Action partner?

  • Use existing Take Action materials, like the herbicide classification chart, 11 most threatening weed guide or the Take Action video, at field days, farmer meetings and farm shows.
  • Integrate the Take Action messages into your resistance management activities.
  • Include the Take Action logo on your communications efforts about herbicide resistance. If you would like to use the Take Action logo, you will need to complete and sign the Take Action Trademark License Agreement. Please return the signed agreement to Gracie Weinzierl (314.746.1927) at gracie.weinzierl@osbornbarr.com.
  • Place Take Action ads, or your product ads in conjunction with the existing Take Action ad buy.
  • Provide a primary point of contact to provide input and advice on the direction of Take Action and the education and materials created as a part of the effort.

What exists now?

Logos

If you would like to use the Take Action logo, you will need to complete and sign the Take Action Trademark License Agreement. Please return the signed agreement to Gracie Weinzierl (314.746.1927) at gracie.weinzierl@osbornbarr.com.

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[ Download All Logos & Usage Guide ]